Akris 90th Birthday

This year the Swiss family owned fashion house Akris celebrates it's 90th Birthday.

Valerie Steel shows us the rich heritage of the family owned fashion house in a book that's now available here.

 „It is modern to create a style that is simultaneously feminine and strong. The streamlined look of Akris fashion is designed to enhance the body, not to restrict it, and also to provide psychological strength and energy through a feeling of effortless just-rightness. This is fashion for the individual, modern woman.“ (Valerie Steele in "Akris", Assouline 2012).

Akris was founded in 1922. The house stands for fashion with clear lines and relaxed elegance. Creative Director is Albert Kriemler. You can see their latest collection here.